AT FIRST DESCENT, WE VIEW AR DEVELOPMENT IN THREE SIGNIFICANT WAYS, ALL OF WHICH CAN BE USED INDIVIDUALLY OR IN CONCERT WITH EACH OTHER.
SOME QUESTIONS TO ASK YOURSELF ARE:
- Will AR give viewers an experience that they otherwise couldn't have?
- Will it augment their world and compel them to explore?
- Could augmented reality ads give shoppers a better feel for your product?
- Will your recording environment be rich with things to see?
- Will viewers want to continue watching beyond the initial "That's cool" moment?
- Can you transport someone somewhere in an immersive way that overcomes the hassle and expense of travelling there? (think of having your best salespeople available anywhere to do product demos.
Shopping is the top reason smartphone users are interested in AR/VR. Consumers want to see items in real size and form.
19 CRIMES WINE LABEL
A viral success with marker-based AR technology is the 19 Crimes Wine Label, bringing a depth of intrigue and fun to a series of labels.
We are certainly at the fine point of the Augmented Reality adoption wedge, but this means that the playing field is wide open and there’s a real opportunity to gain first mover advantage for those with the foresight and appetite. Augmented reality is no longer a novelty, but fun, consumer-focused applications like this can create memorable experiences in busy markets.