Augmented Reality in Marketing: Planning and Launching Your Next Campaignby First Descent AR • 1 March 2019
If you can imagine Pikachu having pizza with Yoda or Godzilla gatecrashing a party in Hollywood going viral on social media, you already have an idea what augmented reality (AR) can do for your business.
AR embeds virtual images to real-world settings, which elevates not just the viewer’s experience but the impact of any given idea or product that is being marketed to its respective audience.
With AR’s massive potential to revolutionize any digital campaign, make significant noise and harvest huge profits, the billion dollar world of marketing strategists and entrepreneurs are wired in.
According to Adweek, AR users are expected to grow by 200 million this year, a huge slice of the global economic pie that businesses are eager to invest in.
Whether you’re an established business in your niche or just starting out, you can expand your market, grow your brand, and increase your profit margin by investing in AR to push your marketing campaigns to achieve greater results. After all, you don’t want to fall behind the growing number of players in your industry that are currently investing in AR to boost their businesses by taking advantage of its usefulness and popularity.
Using Augmented Reality in Your Marketing Campaign
Executing your marketing campaign using AR is not difficult if you’re equipped with the essential knowledge and tools to go through the steps and achieve your desired results.
Here are a few helpful tips to keep in mind:
Set Your Goals
Starting a marketing campaign without a clearly defined goal is like going to war blindfolded without ammunition. You face the possibility of risking your investment, damaging your brand and wasting your efforts. Know what you want to accomplish and estimate the amount of time needed to finish your project with extra allocations for the possible hiccups you may encounter along the way. Be realistic when you set goals. Make sure they’re attainable and measurable.
Define Your Target Audience
If you have a niche, don’t aim your marketing campaign to a general audience. Create an AR aided digital campaign that will resonate with your potential consumers. Know what kind of visuals appeal to them and develop a storyline that they can relate to.
Promote Your Campaign Before Your Project Even Begins
Most entrepreneurs make the mistake of promoting their marketing campaigns after the project has been finished when they could have already started telling people about it before they even started. Doing so helps in capturing interest not just from established consumers but potential customers looking in. Use the power of technology to draw attention to your campaign by teasing the market and arousing their curiosity. Use social media and other media vehicles to promote your upcoming launch.
Creating Your AR Campaign
If you’re equipped with all the technical know-how to create a compelling digital marketing campaign using AR, congratulations, you’re all set. But reality check, it’s not that easy. AR is a sophisticated tool that needs a team of experts trained to incorporate all the bolts and pieces needed to craft an astounding marketing vehicle that will tell your story and propel your product to distinctive heights. Invest on a team of AR experts to design and create your marketing campaign from start to finish. Work together with designers, animators and other experts from conceptualizing your story to incorporating your CTA (Call to Action).
Work with your Beta
Once your AR marketing ad has been completed, gather a specific group of people among your target audience and have them beta view your campaign first. Gather feedback on what they found were the least appealing and come up with sound solutions on how to counter their potential impact during launch.
You’re all set. Run your campaign on all possible viable channels including your social media handles. If you have websites and an email list, you can use them to reach your audience. You may also disseminate press releases, newsletters and published blogs (guest posting also enables you to reach a bigger audience), as well as hosting events and making special appearances or guest interviews on podcasts and other media vehicles to get the word out.